As the market grows increasingly competitive, mortgage professionals must work diligently to increase their potential customer reach and conversions. While traditional marketing strategies such as referral programs and networking are useful, constantly developing new and innovative marketing ideas is essential to thrive in 2023. Today, we will share five mortgage marketing ideas that are sure to set you apart from the competition and take your business to the next level.
Use Social Media Ads for Targeted Marketing
Social media ads are a great way to reach potential customers with targeted marketing. Platforms like Facebook and Instagram allow you to set specific criteria like age, location, and interests to ensure that your ads only reach those who are most likely to be interested in your services. You can even retarget those who have visited your website before to increase conversion rates.
Implement Video Marketing
Video marketing is becoming increasingly popular, and it’s not hard to see why. Videos are engaging and can convey a lot of information in a short amount of time. Consider creating short informative videos explaining mortgage basics or showcasing your services. You could also create testimonial videos from happy clients to build trust and credibility.
Utilize Chatbots for Customer Service
In a world where people want information fast, chatbots are a creative way to offer seamless customer support. They can answer common customer questions, book appointments, and even start the mortgage application process. Chatbots allow you to be available 24/7, providing potential customers with the information they need when they need it.
Host Online Webinars
By hosting webinars, you can establish yourself as an authority in your industry while offering value to potential customers. You could host a webinar on home buying basics, mortgage refinancing, or even common mistakes to avoid when applying for a mortgage. Webinars are helpful because they can be accessed from anywhere in the world, allowing you to expand your potential customer reach.
Partner with Real Estate Agents
Consider partnering or deepening your engagement with real estate agents in your area to expand your business reach. By working together, real estate agents can refer clients to you, and you can refer clients to them, creating a mutually beneficial relationship. Consider hosting a joint open house or co-branding marketing materials to promote both businesses.
Mortgage professionals must stay ahead of the curve when it comes to marketing strategies. By incorporating these innovative marketing ideas, you will stand out from the competition while increasing your potential customer reach. Utilizing social media ads and video marketing, implementing chatbots, hosting webinars, and partnering with real estate agents are just a few of the many ways you can boost your business in 2023. Don’t be afraid to try new things and get creative; you may just end up discovering your next winning strategy.
