Loan officers need to connect with customers on their preferred communication channels. The dominant trend for 2023 is clear: customers desire a closer connection with you. They want direct, meaningful conversations whenever they reach out. Can your mortgage company provide that?
Today, conversational messaging, which enables two-way dialogues initiated by the customer on their familiar platforms, is gaining traction. It provides customers with a sense of personal engagement and allows businesses to gather authentic customer insights while speeding up the path to purchase.
You need experts to help attract new homebuyers to your business, get you closer to your existing customers, turn customers into fans, and be a leader in customer experience. You need instant data to understand sales trends to prepare you to not just survive but thrive in today’s competitive mortgage landscape.
Amidst the uncertain economic forecasts for 2023, it may be tempting to retreat and cut costs, but remember that turbulent times also bring the best growth opportunities for mortgage professionals. You can give customers genuine engagement and set yourself apart from competitors. Also, being where your customers are and engaging with them on their preferred social media platforms can make a big difference in the relationship you create.
If you need a strategy for communication, we partner with the best in the industry to build you custom solutions that give your business the advantage.
